Going beyond providing informative collateral, I proposed and headed the overhaul of the Festival's Guest Guide.

 

The idea was to produce a fun piece of collateral with a distinct brand voice and that was worth keeping as unique festival memorabilia. 

 

New sections were introduced:

• personalised recommendations from local filmmakers that could lead to conversations during actual encounters

• timely activities to do outside of the Festival

•  FAQs

• Beginners' Guide to Singlish