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Singapore International Film Festival Guest Guide

Going beyond providing informative collateral, I proposed and headed the overhaul of the Festival's Guest Guide.

 

The idea was to produce a fun piece of collateral with a distinct brand voice and that was worth keeping as unique festival memorabilia. 

 

New sections were introduced:

  • personalised recommendations from local filmmakers that could lead to conversations during actual encounters

  • timely activities to do outside of the Festival

  •  FAQs

  • Beginners' Guide to Singlish

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